Cashback and rewards

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Get access to our exclusive rewards

Vitality Optimiser gives you access to a great range of exclusive rewards to help you rest, relax, and live life well.

You can get a cinema ticket every week and discounted gym membership. On top of that, we give you money off travel and holidays. So, with enough effort, you could save money on skiing in the French Alps, scuba diving in the Maldives or exploring the art galleries of Paris. The more you do to look after your health, the bigger the rewards.

Learn more about our reward partners


Earn cashback every year

We give you an extra incentive to be healthy: cashback. By taking some simple steps to look after your health, you could earn £50, £75 or £100 cashback every year. The more you do to look after your health, the more cashback you could earn.

If two people are covered on your plan, we give you one status. We use your shared status to work out the amount of cashback you're due, and then we double it because there's two of you.

It works like this:

Bronze Silver Gold Platinum
If one person is covered
No cashback £50 £75 £100
If two people are covered
No cashback £100 £150 £200

Plus, if you are also a VitalityHealth member, the amount of cashback each person covered receives will be doubled as follows:

Plan from VitalityLife VitalityHealth plan Bronze Silver Gold Platinum
Single Life Plan Person covered is a member of a VitalityHealth plan £0 £100 £150 £200
Joint Life Plan Only one of the persons covered is a member of a VitalityHealth plan £0 £150 £225 £300
Joint Life Plan Both persons covered are members of a Vitality+ plan £0 £200 £300 £400

This will only apply if you have been a VitalityHealth member for the six month period immediately prior to your plan anniversary.

Any cashback we give you may be subject to tax. This might affect your personal tax position. If you have any questions about this, please contact a financial adviser or HM Revenue & Customs

A fee for rewards and cashback

Additional rewards and cashback are available with Vitality Optimiser for a small monthly fee. This fee is subject to change. To find out about these charges please read our reward terms and conditions.


How to apply or find out more?

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