Get rewarded for being healthy

The choices you make affect your health more than you think. If you stop smoking, watch what you drink or eat, or exercise regularly, you’re less likely to get ill – and less likely to make a claim on your insurance. That means it costs us less to look after you. So we can pass those savings back to you.

That’s why we encourage you to lead a healthier life. We:

1. Help you to understand your health

   Getting healthier starts with understanding how healthy you already are. You can do this by registering on the Member Zone and completing your online health review.

2. Make it cheaper and easier for you to get healthy

   Once you understand how healthy you are, you can start using our partner discounts to help you with things like stopping smoking, losing weight, and getting fitter.

3. Give you incentives that keep you motivated

   Depending on your plan, you could get rewards like discounts on days out, spa breaks, travel, cashback on shopping in selected pharmacies, and even a cinema ticket each week.

The more benefits we offer, the more likely you are to get healthier. The healthier you get, the more we’re able to offer you. It’s a virtuous circle that’s good for you, good for us, and good for society. It’s the way insurance should be.

See all our Reward Partners

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Bigger and better rewards

If you add Vitality Optimiser to your plan you get even bigger discounts and rewards. It gives you the chance to earn additional rewards and cashback each year by looking after your health plus gives you an upfront discount on our award-winning cover.

Find out more about Vitality Optimiser

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Build up your Vitality points to increase your Vitality status

It‘s a lot easier to improve your health when you have a bit of encouragement. That‘s why we created Vitality points. You earn points for doing healthy things, and watching your points build up will make sure you always feel like you‘re making progress.

The healthier and more active you are, the more points you can earn. By earning points, you can work up from Bronze to Silver, then Gold and finally Platinum.

Depending on your plan and Vitality status, you could even save money on your premiums, and get up to £100 cashback at the end of every year.

Number of vitality points needed per adult

Try our Vitality Points Calculator

Once you reach 80, we will halve the points needed to control your premiums.

We recognise the fact that engaging in your health can be more difficult as you get older, so once you reach 80, we'll ensure you can maintin control of premiums by reducing the number of Vitality points required by 50%.

Find out more

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How to apply or find out more?